Increase your local brand impressions.
The National Advertising campaign consists of Meta Ads (Facebook and Instagram) and remarketing ads served through Google Display. The objective of the National Advertising campaign is to drive brand awareness, through maximum impressions, to a qualified audience.
National Ad Projections:
The National Advertising campaign budget is divided among the cities and towns served by Hickory Dickory Decks and weighted by population. An average monthly spend for a city is $112.50, which projects to generate:
- Impressions
- Reach (people within the qualified audience)
- Frequency 3.50 (how often people within your qualified audience see an ad)
Top-up Projections:
Topping up the National Advertising campaign in your area will greatly increase the awareness you are generating among your qualified audience. A monthly top-up of $250 projects to generate:
- Impressions
- Reach (people within the qualified audience)
- Frequency 6.61 (how often people within your qualified audience see an ad)
Studies show that it takes approximately 7 to 10 impressions for someone to notice a brand before they remember and/or take action. Increasing the ad frequency within your area could potentially shorten a potential customer's decision-making process.
Franchises who utilize National Ad top-ups generally allocate a monthly budget of $300 - $500, which includes a $90/month management fee.
